Domain Authority and Page Authority

Basically Domain Authority(DA) and Page Authority(PA) are ranking scores and they are used to evaluate the website performance.

What is this term? Does it really matter in google rankings?

It is very essential to define what Domain Authority is and how it is used for your digital or online strategy. Domain Authority(DA) is a search engine ranking score obtained by comparing our website to other related websites. It gives the probability of how your website is going to rank on SERPs(Search Engine Result Pages). This score ranks from 1 to 100. Higher the number , higher is the possibility of better results on SERPs.

There are various factors considered in the calculation of Domain Authority like root domain, backlinks ,etc. If the page has backlinks from popular websites like wikipedia, famous newspaper sites, then it has a higher probability of good score. The score also depends on what type of industry you are working in. This score is developed by Moz. Google ranking does not take this score into account but it is important for the evaluation and assessment of your performance. 

How can I check my DA?

You can check your DA score on Moz. You can check it for free through ‘Link Explorer’. You need to register to Moz. Then enter the URL of your website. You will get the score automatically. 

It provides various features like Linking domains(Unique domains that are connected),Inbound links(unique pages that are linked to the website), Ranking keywords (keywords on which website ranks in first 50 positions), etc. 

For good Domain Authority (DA)-

Good Quality- Connect relevant backlinks so that good rank can be achieved. 

Relevant and Good Quality content- It must be relatable to the website and page. It must be interesting to read. 

Study of competitors- Compare yourself with your competitors and analyze.