Search Engine Optimization and Website Ranking

Wondering what SEO is?

It is simple-

1.SEO is Search Engine Optimization. It means to take an initiative to help your website to rank in good numbers on Google. 

2.In simple words, when anyone searches for some piece of information and if your website or content is related to that information, search engines help users to find the best results and if you want your website or content to be on the top of the results, SEO comes in the picture.

3.It is completely free. 

Why SEO is important?

1. Most people, when they have queries or doubts, search on search engines like Google, Bing, etc. 

2. If they find the exact information they want, they are likely to be visiting the website or a piece of content again and again.

3. As the approach from users increases, website traffic increases. It is good for your business.

4.Good content- with Quality and Quantity, the Right keywords and a friendly website are the key points to achieve a good SEO score.

5. The visibility of your website in search results makes you the most known business in online marketing which is good for the expansion of business. 

How SEO works?

1. Search engines use virtual robots for this purpose, which are commonly known as ‘bots’.

2. When anyone searches for any type of information on the internet, these bots crawl through all the content, website to website, videos, blogs with similar content and keywords. They collect the required information.

3. With this information from different sources and websites, these bots put the information in the index form. 

4. The algorithm that is responsible for analysis, determines which information should be given to the user by taking several factors of query and analogy into account. 

5. For all this, you don’t need a single penny from your pocket. Search Engine Optimization is specifically used for website ranking. Various SEO tools are used to grow your SEO and website ranks. A lot of easy-to-go techniques are used by marketers, but short tricks are not very useful. They give quick results at first, but later it does not show good results. Shorts tricks like duplicate content, invisible texts, keyword stuffing, and wrong backlinking might worsen the SEO results. 

Website Ranking

When you search for something on Google,  you get expected results and information. You visit many websites while searching for the right information.

Have you ever wondered how exactly you get the information? Have you ever noticed that for some specific information you get some specific websites on your screen?

This is all because of Website Ranking.

What is website ranking?

Ranking of the website is the position of the website on the search engine result page. There are various factors that affect a website’s rank on search engines. It includes relevant content that is it must be related to the search query. It also includes backlinking that is linking to the page.

Google tries to match every single word of your query and helps to display the matches as search results. The first result you get is considered to be the most relevant result to your query. 

How do you check a website’s ranking?

To check your website’s ranking, Google gives a free tool called Google Search Console. It gives you the idea of what people are searching for, what are keywords they use, how the web pages are ranked. It also provides information such as overall impressions, clicks, Click-through rate(CTR), etc.

How to check?

1. Go to Google Search Console.
2. Select property type – Domain or URL prefix 
3. Add your website.
4. Verify the authority of the website. 
5. Click on performance. 

How can I improve my website’s ranking?

To improve the website’s ranking, your SEO must be good. 

For that, you can do- 

1. Post relevant content.
2. Update your content regularly.

The metadata must be related to the title and it should be relevant to the website’s content. Use ‘alt’  tags.  Using alt tags with images and videos on your website helps search engines to locate your page. Backlinks/ Linking – Backlinks or links that allow you to visit the website or page again and again.