Types of Google Ad campaigns

Google ads are one of the most important and popular advertisements and/or publicity tools. If you want your products or services to be reached to many people and get good results, you must consider Google Ad Campaigns. 

There are a few types of Google Ad Campaigns-

1. Search – Text ads on Google search results
2. Display – Image ads on websites or Gmail
3. Video – Video ads on YouTube
4. Shopping – Product listings on Google
5. App – Your app promotion on many channels

Let us explore them one by one.

1. Search Ads- These are simple text ads that one can see on search engine result pages(SERPs). The search ads can appear on the top of all search results or at the bottom of the pages. Search ads are typically for the people who wish to your products and services. If you want to attract people to buy your products or services, then you must study them first. Target the audience with the right keywords and attract them. Your ad may display at the top or the bottom. It depends on the bid price and relevance of keywords and content. Remember, search ads are ONLT TEXT ads, with no visuals attached. so, your content should be relevant to customer needs. Your ad should not focus on the features of the products but, the user’s benefits. When you focus on the needs and emotions of customers, you get good results. Google ads have limited space, so you must remember that you use only important phrases and words. While creating a Google ad campaign, stick to the policy of using your branded terms only. It creates a good effect. 
2. Display Ads- While search ads are only text ads and don’t allow you to add images in the ads, display ads is a good option. Display ads allow you to add images with some text and target people who are likely to be interested in your products or services. Display ads may appear on the websites you like or Gmail or apps you use or videos. Display ads are best used to reach your potential clients early in the buying cycle and increase your brand awareness. Display ads introduce the products or services to specific customers who are likely to be interested in your products or services. For display ads, Google uses Google Display Network(GDN) which has more than 2 million websites, apps, videos where your ads can be seen. 
3. Video Ads- These days most people love to watch videos and share video content across social media channels. The most popular video website is Youtube. Youtube acts like a search engine for videos. You can target your potential customers who watch videos. Your videos can be placed before, during, or after the video search has been done. It is best used to get your product or service in front of a relevant audience.
4. Shopping Ads- These ads are Google product-based ads. They are displayed for product searches on Google. Shopping ads show images, price, website, store name, reviews, etc. There are three types of shopping ads. 

• Product Shopping Ad
• Showcase Shopping Ad
• Local Inventory Shopping Ad

These ads are best used to boost the right audience to your E-commerce website and thereby increasing sales.

5. App Ad campaigns- If you have an application for your business, you can promote it with app ad campaigns on Google play, youtube, search and google display networks. 

It is prominently used to promote your app, install it from the google play store or take specific actions that you want.